How Does Magento 2 PWA Benefit SEO?

In the mobile-first era, it’s essential for Magento e-commerce stores to provide their customers with frictionless mobile experiences. However, neither responsive websites, mobile webs nor mobile apps can meet all of the expectations of online purchasers. For the sites in general, applying the same interface for both desktops and mobile devices can be more harm than good due to the huge differences between experiences on small and large screens. On the other hand, despite delivering the best experience for users on tablets or smartphones, it’s might hard and costly for the merchants to persuade their customers to download mobile apps. That’s why Magento 2 Progressive Web App appears and instantly becomes a controversial topic among Magento community. It is able to boost your web page speed, send push notifications, work offline like a traditional app but easier to be added on the homescreen and get the updates. Moreover, Magento 2 PWA might make a great contribution to your SEO strategies in many ways, which will be discussed in this article.

As you might know, there are many factors that might affect your site rankings such as average session duration, bounce rate, page(s) per session, user experience, links, etc. Fortunately, progressive web apps take all of those practices into consideration to create satisfying SEO results.

1. Magento 2 PWA’s pages can be indexed and widely shared

After converting your Magento website to a Progressive Web App, you can give your customers amazing experiences of an app while keeping the robustness of the old web.

In contrast with a mobile app that cannot be found outside the central app stores (e.g.: App Store, Google Play Store), your Magento PWA actually is still a web page that is crawlable and indexable.

More specifically, the Progressive Web App is treated as a single-page and published as a Javascript site. There is no need to create another “” URL. That’s why Google bots can crawl and index all the pages of PWA, like what they do with a normal website.

Apart from it, because each page comes with its own unique URL, it’s easy to share and promote your PWA on social networks.

2. All Magento PWAs are highly secured with enabled HTTPs

After having an SSL certificate, your PWA connection with an “https://” URL is established, leading to a wide range of benefits:

  • Protects the shoppers’ private information
  • Secure online transactions from data loss risks
  • Build up buyers’ trust and confidence
  • Enhance store reputation
  • Reduce the risk of phishing and cyber attacks

In 2014, Google officially announced that HTTPs was a ranking factor on SERPs. At the same time, HTTPs is one of the first and foremost conditions for developing a Magento 2 PWA.

3. Magento PWA satisfies Google mobile page speed criteria

Mobile page speed has been considered as one of the vital SEO ranking factors since Google released an algorithm update in July 2018. Therefore, if it takes too long for your site to fully load on the mobile devices, don’t expect a high ranking on SERPs.

With PWA storefront, your website speed will be enhanced significantly, which would make a great contribution to improving your rankings. Having a look at the following Magento 2 PWA demos on desktop and mobile devices to see how fast PWA is:

On the desktop:

On the mobile devices:

4. PWA for Magento helps to decrease bounce rate & increase session duration

Many PWA examples show a significant decrease in the bounce rate and increase in the average session duration since the user experience is improved.

Firstly, Magento PWA is very fast, which might take only 2-3 seconds to load a full page even when your Magento website has thousands of products.

Secondly, thanks to the powerful offline accessibility of Magento 2 PWA, the users still can open the app without the Internet connection to view again the contents/ pages they visited. From the technical point of view, the app is able to work offline by using the data cached when the user was online previously.

For all of the above conveniences, the customers are likely to spend more time browsing the products on the sites integrated with PWAs.

5. More pages per session are recorded with Magento Progressive Web Apps

PWA for Magento helps to cut down irritating repeated page load and white screens compared to regular websites. Instead of reloading the whole page to move to another page, PWA will show lightning Ajax load to get the needed content for the users.

As a result, the users will feel comfortable to access as many pages as they want on the web app or instantly back to the previous pages without time-consuming page loads.

After launching Progressive Web App, Lancôme experienced a growth of 53% in the number of mobile sessions. If you want to have a similar achievement, convert website to PWA now!

6. Building links for Magento PWA are possible

Although Google now focuses more on the site content to arrange websites on SERPs, the number of quality backlinks is still a pivotal SEO ranking factor.

For Magento PWA, you can apply and maintain all backlink building strategies you are using for your current website since the URLs are the same.

Meanwhile, it’s impossible to create backlinks for the native apps to make it shows on Google search results.

7. Magento 2 PWA offers separate storefront for mobile devices

Mobile-Friendliness is another Google ranking factor, which means that mobile-optimized websites will have more advantages in the ranking competition.

With a separate design for mobile, Magento PWA is responsive and highly mobile-friendly. It is created with larger fonts and easier-to-tap buttons, with unimportant elements removed for the best experience on small-screen devices.

Final Words

High ranking in Google is fundamental for the success of an online business but it’s obviously uneasy. Now, with the help of Magento 2 PWA, the store owners might see many positive SEO results. To get a place on Google’s first result pages, it’s time to upgrade your site to Progressive Web App!

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